For years, music promotion has relied on one dominant channel: email. Record labels, PR agencies, artists and managers have built entire campaigns around inbox delivery, hoping that DJs, journalists, radio selectors and curators would open, listen and respond. But the way the music industry communicates has changed. Today, conversations happen faster, more directly and more personally across platforms like WhatsApp, Instagram DM and Telegram.
This is exactly where Promo-Chats enters the picture.
Created as a new SaaS platform for music promotion, Promo-Chats has been designed to help labels, artists, managers, DJs and promotional agencies send their releases through the channels where curators actually read. Instead of relying exclusively on email, the platform allows users to deliver promos via WhatsApp, Instagram DM, Telegram and email from one single workflow.
The concept is simple but highly relevant: upload your promo, add the artwork, audio file, press note and personalized message, choose your contacts, select your channels and send. Each recipient receives a unique private link where they can stream the track, download the artwork and read the full release information. At the same time, the sender can track who opened the promo, who listened, who downloaded and who may need a follow-up.
For an industry built on timing, visibility and relationships, this shift feels especially important. A strong release can easily disappear inside an overcrowded inbox, surrounded by newsletters, automated campaigns and unread messages. Promo-Chats proposes a more direct route, one that reflects how DJs, journalists and music professionals already communicate in their daily lives.
The platform also includes practical tools created for real promotional work: AI-powered public profile search, bounce detection, smart deduplication, channel preferences and real-time analytics. These features are not just technical additions; they respond to everyday problems faced by music professionals when managing campaigns, databases and curator relationships.
Another key point is its pricing structure. Promo-Chats works on a pay-per-campaign model, meaning users pay for each promo depending on the number of contacts, with no mandatory monthly subscription. This makes it especially accessible for independent artists, boutique labels, small PR agencies and managers who need professional tools without fixed monthly costs.
From underground electronic music to club-focused releases, Promo-Chats offers a new way to connect music with the people who can amplify it. In a scene where attention is limited and communication channels are constantly evolving, this platform points toward a more flexible, measurable and human approach to music promotion.
Promo-Chats is now available at: